One of the last predictions from Steve Jobs, the omniscient founder ofApple AAPL +0%, was that TV would be the next frontier ripe for a design overhaul. He stated correctly that the interfaces for television were stuck in the past, and that in order to really enhance the way we experience programming is to vastly rethink the User Experience of this medium.
With the current market share battles of Apple TV, Roku, and Chromecast, one would assume that Steve was correct and Apple was actively working on a revolutionary product. But, in the 2014 and 2015 International Consumer Electronic Shows, TVs were not the items that most reflected “the wave of the future.” They had nice design curves and wireless connectivity, but nothing groundbreaking as far as their interfaces. Instead, automobiles were the draw … so much so that the shows looked like auto auctions.
Steve Jobs got many things right, but Apple TV wasn’t one of them.
The conclusion: the next revolution will not be televised … it will be in your car.
